We announced the closure on 14 May on the Guardian Soulmates site with a message to our soulmates:. The end is finally here — after more than 15 years of online dating Guardian Soulmates will be closing this June. To every single person who has used our service, thank you. You have been part of a wonderful community of like-minded people, open to finding love and meeting people. There are so many dating apps now, so many ways to meet people, which are often free and very quick.
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They announced some figures the other day and they are bleak. From a weekly audience of 5. The extra money comes from sites like their weirdly successful Soulmates dating service, as well as other unspecified revenues. Hardly surprising when the same stuff is available for free on your iPad using the built-in web browser. So it would seem that on the digital side, they make more than twice as much from other services than they do from their editorial websites.
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Dating is one of the beautiful things in a relationship, however, these days, people have different ulterior motives which makes it difficult to fall in love. So many people have been single for so long and wish to have someone to call theirs. However, past experiences have not made this journey smooth for them.